Recommendations and best practices for 'talking Stacks'

📆 Last updated: 6.2.2025

😎 This resource is maintained by the Ecosystem Comms WG and the Stacks Foundation

<aside> 🟧 As Stacks grows, it's important we consistently assess and re-assess key aspects of the ecosystem. This is obvious as is related to Stacks technology, but should also apply to things like brand and narrative. Below, you will find the most current recommended messaging and brand positioning information.

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<aside> 🟧 In addition to the evolving narrative guidance, the Brand WG has released a refreshed Stacks visual brand with the help of the community. Brand assets can be found at https://www.stacks.co/brand and below.

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Stacks - Quick References:

One-line positioning statement: Stacks is the leading Bitcoin L2

  1. Broad audience: “Activate the Bitcoin economy with the leading Bitcoin L2”
  2. Developer-focused: “Build with the leading Bitcoin L2”

1-Sentence Description:

  1. By unlocking Bitcoin’s full potential through programmability, Stacks empowers users, developers, and institutions to seamlessly participate in the Bitcoin economy.
  2. Broad audience: “Stacks is a Layer 2 solution for building new use cases on Bitcoin”
  3. Developer-focused: “The Stacks layer enables smart contracts and decentralized applications that use Bitcoin as a secure base layer.”

1-Sentence for Exchanges: