Recommendations and best practices for 'talking Stacks'

📆 Last updated: 1.26.2024

😎 This resource is maintained by the Stacks Brand WG

<aside> 🟧 As Stacks grows, it's important we consistently assess and re-assess key aspects of the ecosystem. This is obvious as is related to Stacks technology, but should also apply to things like brand and narrative. As an ecosystem, we’ve learned a lot about how to help folks easily understand the value proposition of Stacks, especially in a world where Ordinals are thriving and the broader culture of building on Bitcoin has come alive. Below, you will find the most current recommended messaging and brand positioning information.

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<aside> 🟧 In addition to the evolving narrative guidance, the Brand WG has been working toward a refreshed Stacks visual brand with the help of the community. You can see the latest updates and get involved via Github. In the meantime, basic brand assets remain at https://www.stacks.co/brand while a few other options are available below.

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Stacks - Quick References:

One-line positioning statement: Stacks is the leading Bitcoin L2

  1. Broad audience: “Activate the Bitcoin economy with the leading Bitcoin L2”
  2. Developer-focused: “Build with the leading Bitcoin L2”

1-Sentence Description:

  1. Broad audience: “Stacks is a Layer 2 solution for building new use cases on Bitcoin”
  2. Developer-focused: “The Stacks layer enables smart contracts and decentralized applications that use Bitcoin as a secure base layer.”

2-Sentence Description:

Value Proposition: