📅 October 2022

💡 Highlights

• 1136 people went from Stacks social content directly to Jobs / Clarity Camp / Grants / Startup Lab / Accelerator applications (key builder growth activities)
  • Over 50% of these people went to Startup Lab (our focus for October due to the Startup Lab Bootcamp deadline)
• Albert reported 10% of the people that applied chose “Stacks social media” as their way of finding out about the Startup Lab Boot Camp
  • 66 new people registered during the week where we did daily promotion on all Stacks social channels.
• 2034 clicks from Stacks social content to Stacks entity content (excluding retweets) (-4% compared to September 2022)
• Total reach of Stacks Social media remains stable around 500,000 unique impressions
• Lunar Crush score relatively flat (42) similar to our competitors
  • 2 events with major impact on social share of voice: Kraken listing & Megapont mint (+74.7% SoV change MoM).

General metrics

• Talent Pool (EOM - count) = 189
• Clarity Camp registers (Total that month) = 66
• GitHub Star (Grants) (EOM - count) = 115
• Newsletter registers (Total that month) = 292
• Startup Lab (EOM - count) = 124

Key link-tracking performance

Heavily skewed towards Startup Lab due to the Startup Lab Boot Camp deadline of November 9th.

Link click distribution per Stacks social media channel

Unique impressions Distribution