Overall performance
| Account/Metric |
@Stacks |
@Stacksorg |
@Clarity_lang |
YouTube** |
LinkedIn |
Instagram |
Telegram |
Facebook |
| Reach |
1,250,000 |
129,000 |
74,000 |
34,900 |
37,680 |
41,300 |
25,403 |
1,676 |
| Clicks* |
3,500* |
689* |
581* |
N/A |
1,549 |
N/A |
N/A |
N/A |
*exclusive of 3-4 retweets every day for other entities
**Combined all three channels (@Stacks @Stacksorg @Clarity)
Key Metrics
| Channel/Goal |
Twitter |
LinkedIn |
YouTube |
Instagram |
Blog |
| Clarity |
783 |
23 |
53 |
26 |
N/A |
| Grants |
350 |
17 |
11 |
0 |
15 |
| Jobs |
482 |
83 |
29 |
10 |
2 |
| Startup Lab |
N/A |
18 |
22 |
11 |
18 |
| Newsletter |
134 |
8 |
12 |
0 |
N/A |
💡 Campaign highlights
🤳🏻 Instagram
💼 LinkedIn
🧠 Key takeaways
🎯 Next steps
- 3 Months trail to automate Telegram / Reddit / LinkedIn content
- Do: Link all channels to one tool and post the same everywhere
- Target: Similar numbers as Q3 in terms of key metrics, reach and engagement
- Measured by: reach & clicks
- 3 Months trial with TikTok, YouTube shorts (& used as Instagram videos)
- Do: Create content that’s suitable for TikTok, YouTube shorts & Instagram reels / videos
- Target option 1: Bring in people to Twitter, Newsletter, Start with Stacks & Discord
- Target option 2: Bring people to Grants, Clarity, Startup Lab etc.
- 3 Months trial with continuous Discord updates, events in calendar, announcements
- Do: 1) Grants / Builders updates 2) What happened this week updates 3)
- Do: Build an FAQ & FUD database / place to facilitate help
- Do: Build a Stacks overflow database to help developers
- Target: Apply for Grants, GitHub engagement, Join talent pool & Clarity camp
- Target: Increase in amount of Discord members in Orbit 1 and 2.