Channel	Audience(s)	Goals	Content Strategy
**Twitter
Stacks**	Primary Audience: Stacks Explorers & Participants. Either crypto enthusiasts looking to learn more about Stacks, or Stacks holders with a potential desire to become active community contributors and/or builders.	Educating & informing Stacks community participants ($STX holders, Stacks NFT holders etc.) on new updates, milestones and development. Furthermore, inviting more Stacks explorers and participants to events, Stacks initiatives & activities, as well providing exposure for Stacks builders and with this, funneling more users to entities with services and/or products in the Stacks ecosystem.	Leveraging updates & development around Stacks like new integrations, chain updates & partnerships, as well as combining Thought leader & Engagement driven puns with call-to-action to drive bottom funnel community activity. Lastly, re-sharing builders achievements and milestones.
**Twitter + YouTube
of Stacks
Foundation**	Primary Audience: Current Stacks community builders & contributors and Stacks community participants interested in becoming builders and/or contributors	Giving builders and contributors a platform to grow their own audience and show their work, together with recruiting more builders & contributors for the Stacks community	Working together with Stacks Residents, Grants, Chapters & core community members to create content around Stacks Foundation funded programs, as well as combining this with a call-to-action to join Stacks funded programs and by this becoming Stacks contributors and builders
**Twitter + YouTube
of Clarity Smart Contracts**	Primary Audience:
Dev builders in the Stacks community interested to learn more about other builders, together with community members & non community members interested in becoming builders in the Stacks ecosystem.	Educating the primary audience about new & existing dev related topics, as well as inviting people interested in becoming builders to Stacks Foundation funded programs facilitating this desire.	Videos about Clarity concepts & updates, as well as videos from Stacks builders showing their work in the ecosystem and sharing their experiences from a developer perspective with a call-to-action for Stacks explorers and participants to become contributors and builders
**Instagram
Stacks NFTs

• TikTok Stacks NFTs** | Primary Audience: NFT “Explorers” and those interested in Web3 and Stacks along with Participants, people holding Stacks but not yet actively contributing to the ecosystem. Secondary Audience: Stacks ecosystem Builders & Contributors | Increase awareness of Bitcoin NFTs and grow the engagement in the community between explorers, participants, and contributors. Elevating the voices of Builders and Contributors to encourage them to continue and help inspire others to create and build Bitcoin Apps and NFTs using Stacks. | Leverage images and short-form videos to elevate the voices of individual NFT artists and contributors, highlight achievements and events in the Bitcoin NFT ecosystem, and provide educational content as short-form videos, mostly interviews from founders and Stacks leaders. | | LinkedIn | Primary audience are Community Members and Job Seekers. While our secondary audience is composed of Contributors, Builders, Partners, Organisations within the space. | Our goal is to increase active community members, keep them updated and engaged. Build trust and reputation in the space through consistent and relevant contents. We also aim to attract potential talents for the foundation and various organisations in the ecosystem. | We will mainly focus on job postings, informative, and news-like content. We will amplify company updates, various events, builder announcements, share posts of relevant partners and organizations, as well as distribute news about the space. We will also focus on sharing more thought-leader contents highlighting top figures within the ecosystem. | | Facebook | Primary audience includes Potential Users who doesn't have any active involvement in the ecosystem and Existing Community Members. Our secondary audience ranges from Builders, Partners, and various Organisations in the space. | Spread awareness of Stacks among new users therefore increasing the number of community members and activity within the ecosystem | We plan on posting contents with a focus on educating new and existing community members with regular company updates, plugging of community wide events, sharing of contributor and builder announcements, and post content about relevant organisations. | | YouTube Stacks | Primary Audience: Stacks Explorers & Participants. Either crypto enthusiasts looking to learn more about Stacks, or Stacks holders with a potential desire to become active community contributors and/or builders | Educating & informing Stacks community participants ($STX holders, Stacks NFT holders etc.) on new updates, milestones and development, as well as funneling more Stacks explorers and participants to Stacks Foundation funded programs | Video content creation around education on different integration, Stacks updates and efforts, as well as tutorials on Top funnel activities (Stacking, Buying NFTs) & promotion of Stacks Foundation funded programs | | TikTok Stacks | Primary Audience: Crypto & Stacks explorers wanting to learn more about web3, crypto, Stacks & Bitcoin | Educating & Informing Crypto & Stacks explorers about Crypto, Stacks, Stacks ecosystem activities, enthusing our audience to become active participants and contributors | Creating short format video content around Crypto & Stacks education as well as transforming deeper level concepts to easy digestible content that appeals to a much broader audience | | Telegram | Primary Audience: Stacks participants, builders & contributors | Informing the primary audience on the latest Stacks & Stacks ecosystem updates, news & development Funneling Stacks explorers and participants to Stacks ecosystem entities. | Distributing Blogs, articles, research, & video content produced by the Stacks Foundation & Stacks ecosystem entities (Hiro, Xverse, Megapont etc.) | | Discord | T.B.D | T.B.D | T.B.D |