Bitcoin Unleashed: Builders Edition

• According to Orbit, over 50% of the viewers (that we can track via the tool) are new activated Orbit 4 community members.
  • 100% email addresses acquired.
• Large reactivation from Orbit 1 members (core community)
• 800 views on YouTube (33% not subscribed and likely new to Stacks)
  • 10,000 impressions in feed of non-subscribers
• Started with clips from the Edition to re-use the long format content to make it more appealing to a larger audience
  • First 2 got 360 views & 142 views
  • With click through to the full sessions
    • Full version after clip averaging 80 views per session.

Bitcoin 2022 & Bitcoin Unleashed Amsterdam

High Level

• Over 30,000 unique impressions of content surrounding Bitcoin 2022

• With much more to come…

• Announcing Zest

  • 6400 impressions
  • 1800 views

• Institutions getting active in crypto

  • +/- 5000 impressions
    • +/1 1000 full unique views

• Zest about Bitcoin DeFi

  • +/- 5500 impression
  • +/- 1200 unique views

• Zest & Flow Traders on Bitcoin DeFi

  • +/- 4000 impressions
  • 950 unique views

• Bitcoin is too large to ignore with Flow Traders & Maven

  • 5500 impressions
  • 1450 unique views

To come

• More panel clips
• Interview clips
• Full Bitcoin Unleashed: Amsterdam video
• (Bitcoin 2022 Highlight reel)
• Bitcoin 2022 Rena @Stacks clip